Mary Kay, the cosmetics giant, has sued RetailMeNot, an online source for shopping coupons, for trademark infringement. Mary Kay has argued in its complaint that RetailMeNot has been using it’s name without valid authorization.
Mary Kay believes that by offering coupons to consumers, RetailMeNot causes them to falsely assume that the coupon source is affiliated with the beauty brand, even though no relationship or affiliation exists between the two.
Mary Kay’s major point of difference with other cosmetic companies is that it sells its products through a network of independent beauty consultants. Mary Kay argues that the coupons are affecting its relationship with these consultants because they are pressured to accept coupons that aren’t offered by Mary Kay.
Because of this damage to the beauty brand’s business, Mary Kay asked the court for damages as well as an injunction preventing RetailMeNot from using its name.