Paula Dorf-Dekovnick v. Paula Dorf Cosmetics

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Paula Dorf, the famed celebrity makeup artist, has filed suit against Paula Dorf Cosmetics, LLC for trademark infringement, claiming that the company has violated its use of her name and image in company products and materials.

Dorf became a well-known makeup artist in the ’80s and ’90s, doing makeup for celebrities as well as on music videos and films. In 1995, Dorf started her own makeup line, where she sold several ‘trick’ products including her famous ‘Transformer’ liquid which transforms eye shadow into liquid eyeliner as well as the Cleanup Stick, which erases makeup mistakes.The brand and her products became loved by many, including many celebrities and was carried in over 550 locations, all high end retailers such as Saks Fifth Avenue and Sephora. However, because of supplier problems, the company was unable to supply products to the retailers which significantly affected cash flow.

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