It seems LVMH just doesn’t want to stay out of the headlines. But, like the Hermès/LVMH dispute, the dispute between LVMH and Google was settled amicably.
The luxury conglomerate released a statement on Thursday stating it was ending its legal dispute against Google and that the two parties signed an agreement committing to jointly “tackle the advertising and sale of counterfeit goods online.”
This settlement stems from a dispute that began in 2003 when LVMH sued Google in France over Internet searches linked to specific trademarked names. LVMH claimed that Google searches produced links to websites that sold counterfeit Louis Vuitton and Dior products.
LVMH had filed suit, arguing that Google should be held liable because advertisers were able to buy keywords that corresponded with trademarks, thus allowing this advertisers to trade on the goodwill of the trademark, such as Louis Vuitton or Dior.