Jeremy Scott, the newly appointed creative director of Moschino, has always had a design aesthetic that is rather fun and eccentric, and he definitely applied that aesthetic to his Fall/Winter ’14 collection for Moschino at Milan Fashion Week. The collection featured a play on consumer culture with what seemed a parodical homage to Chanel’s classic styles, cartoon character Spongebob Squarepants, and food giants like McDonalds, Budweiser, and Fruit Loops.
This collection, created quite the buzz in the fashion world because of its irreverence and commentary on consumerism. In fact, Moschino has already begun to sell on its website a capsule collection of the runway collection called Fast Fashion, featuring several of the McDonald’s inspired pieces. While these rather rambunctious pieces are not exactly my style, they are interesting to look at as they make you think about how much we are affected by consumerism in our own style choices. However, the question that remains from a legal standpoint is whether the pieces in this collection could be the basis for trademark infringement suits against Moschino?