Brian Atwood Acquired by Steve Madden Ltd.

Brian Atwood, the revered shoe designer, has teamed up with Steve Madden Ltd, to buy back the intellectual property rights of his namesake line from The Jones Group in a transaction facilitated by Bluestar Alliance LLC.

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These rights include the intellectual property assets of   the Brian Atwood® designer collection and the B Brian Atwood® contemporary collection. The acquisition was spurred by reports that the Jones Group was considering a sale of the brand, following the closing of its flagship store on Fifth Avenue in Manhattan. This acquisition comes hot on the heels of the closure of Rachel Roy’s namesake designer collection, also owned by The Jones Group, who has recently been trying to sell its underperforming brands as the group is being overtaken by private equity firm, Sycamore Partners.

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